The focal point of the identity is the mesmerizing holofoil effect set against a sleek black background. This holofoil, reminiscent of a rainbow of colors, symbolizes the diverse and vibrant range of flavors encapsulated within each bottle. It represents the sheer joy and excitement of tasting something extraordinary.
The packaging design is a harmonious union of sophistication and individuality. Each of the five cocktail bottles has its distinct color palette, inspired by a specific hot foil hue. This visual distinction not only aids in product recognition but also accentuates the uniqueness of each cocktail.
The graphics on the packaging tell the story of three partners, the Energetic, the Explorer, and the Open-Minded, coming together to craft a collection of cocktails that are as diverse and exciting as the colors of the rainbow. These graphics intertwine and blend seamlessly, symbolizing the collaborative spirit of the project. The central icon, a convergence point, serves as a visual representation of the source where the partners' ideas and expertise meet.
This design project sets the stage for a sensory journey, inviting consumers to savor and appreciate the unique essence of each cocktail within this extraordinary collection.