Marvel - Branding

"Marvel" is a dynamic and energetic fitness center that prides itself on helping individuals achieve extraordinary physical feats. The branding revolves around the bold use of colors and icons, creating an exhilarating and motivating atmosphere for members. The primary color is a striking and invigorating red, symbolizing passion, determination, and strength. In addition to red, neon and vivid colors are used strategically to accentuate the gym's lively and modern identity.

The logo is a powerful representation of the brand. It incorporates dynamic, stylized icons that portray figures in motion, signifying strength and progress. The icons’ design is sleek and abstract, giving them a contemporary and high-energy feel.

Promotional materials, including posters, banners, and digital advertisements, embrace the vibrant color palette and bold typography. High-energy images of members working out and achieving their fitness goals are prominently featured, reinforcing the gym's commitment to transformation and progress.

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Mireille Bara
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